In July, the site was publicly presented. It is a more intuitive website. It offers an interactive catalogue with useful information for business channels. From detailed product information to useful material as Partners programs of each manufacturer that it works with. You will find a complete Schedule of official courses of leading technologies, and all necessary information to promote your business needs and turn them into safe sales.
This web site has been thought for all kind of channels and it complements all daily resources as technical pre-sales engineers, technical and business training, help in generating demand, official courses, and incentive programs, among others. The main objective is being with the business partner from the creation of the opportunity to sales closure, redefining the experience of doing IT business.
Licencias Online is always looking to innovate and being at vanguard on the added value services, offered by their channel ecosystems, always a step ahead of them. The launching of this new web is totally connected with this objective as a company.
The new logotype is another piece of news that despite no changing former logotype completely, is more friendly, modern and elegant. All these allow Licencias Online to assist customers with new airs, full of experience and creativity.
In order to have more information about these changes we talked with Cecilia Rodas, Channels Manager at Licencias Online:
Why Licencias Online have decided to create a new web site?
At first the idea came up to unified many online sites that we had, but immediately the possibility of easily and simply giving channels information of online licenses as of our portfolio of brands made the idea more important. Many times, we faced the cannel need of having updated information of Spanish solutions, easy to access and understand, and we focus on this. In order to accompany this new aesthetic, we also did a restyling of our logotype, keeping the little folder in the ISO, which have a strong presence in our identity, softened lines, combined the color palette and gave it a much more current style, light and technological.
In which way will this new site make an impact on the business channels?
We have many expectations regarding the impact, obviously we expect to be useful for channels, even to show it to their end users and help them in the creation and development of leads. We have divided all products and solutions into manufacturers, type of markets, type of solutions to make data search easier. You can also make questions or ask for estimate price of products, specifying if it is about a channel or end user (in this case it is evaluated and then move on to a channel), so that one the most important objectives is finding opportunities to derive the channel. We also focused on social networks, allowing the publication for example in Facebook, gathering information directly from the web. You can follow us in Twitter, LinkedIn and Facebook, among others. We will be soon in contests and raffles from this media. Also, our events calendar is available online so that channels can directly register there.
Which changes will customers see in this web site?
You will experience a dramatic change. This new site is softer, quicker and more intuitive. We provide information about Cloud Computing model in a section especially prepared for this, explaining possible scenarios and making access to our solutions offer in the cloud and type of licenses easier. Apart from the information about top selling solutions developed by us, and our events calendar, you will also find a very interesting section aimed at explaining channels programs of each manufacturer, including details about programs, about how to be partners, channels’ policy of each vendor, etc. All this information simplify channels to learn about basic business concepts, which otherwise will have to surf in many sites of each brand to get this information. On the other hand, from this new web site, the channel has access to our e-commerce and you have the option of surfing in the new version. We invite you to know the great advantages offered, for example: it allows gathering many manufacturers on the same purchase order; it counts with a catalogue that allows products search with different parameters (keyword, description, SKU, license’s type, etc.) And at the beginning, it displays a dashboard with the channel sales summary, and licenses search fields, and invoices that can be downloaded.
Do you think the new logotype will excite Licencias Online’s customers?
We are really excited about this change (I mean our staff), it revitalizes us at the same time that reaffirm our company belonging feeling, and we hope that both channels and manufacturers, being our partners, feel the same. We believe that the new web page and e-commerce news show us exactly as the kind of added value and vanguard distributor we are.
What does mean for Licencias Online the possibility of updating?
For Licencias Online this update means mainly being up to market needs, and even (and more importantly), being a step forward, and creating a need for this update.
