Ex-Apple engineer launches Moov

This new company wants to go beyond basic “step” data to help the user improve his/her form and get the most out of the workout. The band uses a combination of hardware and software algorithms to pinpoint the body’s exact movements in space without the help of a camera, letting the device give tips on how to run or how to lift weights with the proper form.

When you are running, the Moov will give real-time audio tips right through the headphones about how to shorten or lengthen your stride or speed up. The app can run while your music plays, only interrupting to offer a helpful tip. It can also help with other workout activities like cardio boxing, cycling, or swimming. In the coming months, the team plans to offer other kinds of sports to track.