Ingrid Pineros, Marketing at Sentey, is in charge of all social media along with Mauricio Castaneda, Analytics & Forecasting, for social networks like Twitter, Facebook and Instagram. In the space of six months, they have seen their social networks increase exponentially. Facebook has been the most popular, as it has gone from 165,000 to 600,000 followers. The target markets for these platforms are end users that make maximum use of social media. The world of gaming is paramount to Sentey and they plan to continue promoting their products and sweepstakes in different countries through the various networks.
Sentey has a Facebook account for Latin America, USA, Brazil, Mexico and Canada. The goal is to connect the brand with users in order to discover all about their tastes and preferences as well as the feeback they can provide that can help the brand achieve more engagement. The main goal is to advise the distributor about the products, as well as promote gaming teams in different countries and lead followers to Sentey’s official website, where they can view the information they need. Sentey wishes to reach a million followers in July this year and will show its accessories line, named «lifestyle» for all types of gamers.
For more information, visit their Facebook page, https://www.facebook.com/sentey.en
