Based on its new back-to-school lineup of laptops and tablets, Acer’s strength is value, providing a high-quality experience at a low price. The strategy is not all that different from what made Acer popular in the mid to late 1990s. Back then, the PC space was largely defined by the high-priced premium options. Acer was able to offer a better experience with quality, and at an affordable price.
The company is hoping to take that same approach with its new products, notably the Iconia One 7 tablet and the Aspire Switch 10 hybrid. The Iconia One 7 has a 1,280 x 800 resolution screen and an IPS display. It is powered by a 1.6GHz Intel Atom processor and runs on Android 4.2. It is available in 10 colors and will be available worldwide.
Acer also expects to continue to bring more premium features at a more modest price point. «Acer has always been about bridging the gap between people and tech,» Stan Shih, who founded Acer back in 1976 explained.
