NBC Bay Area has confirmed that Silicon Valley chipmaker Nvidia was behind the crop circle that was first spotted toward the end of 2013 by a photographer named Julie Belanger.  The company did this with the purpose of gaining publicity for their new mobile chip. Nvidia CEO Jen-Hsun Huang detailed that he had told his marketing department to find a way to generate buzz about this new product.

The company incorporated the number 192 in the design in Braille to represent the number of cores (192) in the company’s new mobile chip, which was also introduced Sunday night at CES. With this chip, they wish to bring mobile computing to the same level as desktop computing.  In terms of the crop, as Huang explained, it generated a lot of social media coverage and attention for the company, getting many people talking.