eBay and Latin America: just getting started

0
128

The Mondrian South Beach hotel was chosen for eBay professionals to meet the invited journalists and tell them about this release, the initial purpose of which is to serve customers in Latin America. The guests enjoyed a delicious breakfast and lunch, as well as a beautiful view of the beach. Several products were on display, such as Lenovo computers and tablets, Microsoft, Samsung and FitBit, shoes, clothes, jewelry. It can all be found online on eBay, at very affordable prices. As Wendy Jones, Vice President, Emerging Markets and Geographic Expansion of eBay Marketplaces explained, this region is one of the fastest growing and they plan on innovating the eBay experience for customers, offering varied and relevant options in their own language and currency.


Shoppers will be able to browse through many selections of products in their preferred language. They can also see local deals that have been tailored to their markets, check local currencies and eventually buy feeling safe because eBay works with PayPal, offering complete security when buying online.


Jose Fernandez de Ponce, Sr. Director of PayPal International Commerce in Latin America explained to us in an exclusive, that they wish to keep encouraging consumers to buy online. Being a closed network, PayPal enables them to do this safely is their mobile phone or computer. “There is an important, symbiotic relationship between PayPal and eBay. PayPal benefits greatly from eBay, as the company has been a huge source of generating customers for PayPal and transaction data”  PayPal offers seller protection, ensuring that if the consumer returned the merchandise, he or she will get the money back.


As Jones explained, this region is critical to eBay. They decided to meet the guests, show them the benefits of this new arrangement and begin offering this experience to consumers. Jones was present along with Ponce and Fernando Trueba, Director of Marketing Latin America, Geographic Expansion Border Trade of eBay Marketplaces for an interactive Q&A about this new venture.


There are all kinds of consumers that buy on eBay, as Trueba commented to us. They are taking the emerging markets in Latin America very seriously and wish to be present because it is of paramount importance to the company.


The launch was a success, with a variety of interaction, activity and stressing the initial purpose of eBay’s collaboration with this region.