Facebook announces Paper, a visual news reader

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This app delivers human and algorithm-curated full-screen articles and photos in categories like Tech, LOL and Pop Culture. It is the first app out of Facebook Creative Labs, an initiative to let small teams within Facebook build mobile experiences. Facebook Creative Labs will carry out the strategy Mark Zuckerberg discussed on yesterday’s earnings call of conquering mobile with an array of single-purpose experiences.

Users can add sections to their own Paper, like score, headlines, cute, planet, enterprise, exposure, flavor and ideas, among others.  They can also share their own stories.  For now there will be no ads in Paper, but Facebook is considering how they could be naturally integrated in the future.

If Paper succeeds, it could get more users to share publicly.